I walk through life with an open mind, finding inspiration in the ordinary and extraordinary—a texture, a color, a fleeting thought, or a moment in time. For me, perfume is not just a product but an exploration of human history and the rich, emotional connections we form through scent.

As a perfumer, I reject the notion of “good” and “bad” smells. Scents are simply chemical signals, and we’ve evolved complex relationships with them. My work revolves around exploring these associations to create unique, meaningful fragrances that resonate on both a personal and cultural level.

I view scent as an underexplored sense that connects us to memory and emotion. It’s my mission to help others experience the richness of scent, to broaden our understanding of its role in our lives, and to bring the unexplored middle ground between pleasure and discomfort into the light.